Here we can see the six secrets to boosting your Facebook followers and their organic reach. Facebook’s organic reach is decreasing. Origin. In the past, posting a link on your Facebook or Instagram page could generate hundreds of clicks. Never again. Social media referrals have been stable for years and represent approximately 5% of total traffic. The average Facebook post reaches just over 5% of your followers. The encouraging news is that the reach of social media remains enormous. There are more than 3.96 billion active users on social media. But reaching this broad audience is more difficult than ever. What is the answer to the question of how to develop a Facebook page? This is what we will talk about in this article. Let’s start.
What exactly is organic reach on Facebook?
Organic reach is the number of people who see your content without paid distribution. This includes people who have seen your posts in their feeds or because their friends have interacted with you. Paid reach means people who see your content as a result of paid promotions. This depends on your ad targeting options and can also affect how you grow your organic reach on Facebook.
There are many new (underused) Facebook features
In the past, the offerings on Facebook mainly consisted of posts, videos, and advertisements. There are now tons of new features, including Facebook Stories, Facebook Watches, Facebook Groups, and Facebook Live. Many businesses aren’t taking full advantage of these features, which presents an opportunity to increase organic Facebook post likes and followers by bridging the gap. Now let’s see how Facebook’s news feed algorithm works to extract content. Then we discuss strategies to increase organic reach on Facebook.
How to increase organic reach on Facebook
Increasing your organic reach on Facebook can be difficult, but it’s not impossible. These are the means.
Choose what you post carefully
Posts work well on Facebook if they are useful to users. For this reason, it is best to carefully choose the content you publish on your website. You need to make sure your posts are useful and relevant to your followers. This will help increase engagement and put your post at the top of people’s feeds. Find the best-performing posts in Facebook Insights. In the Posts section, you’ll see reach and engagement metrics for each piece of content you publish. Find articles that worked well and revisit the topics in a new format, whether it’s an article, infographic, case study, or video.
Mix message formats
Our first tip to increase your organic reach on Facebook is to test different post types. If you mainly post photos and your reach has waned lately, try making a few videos and see how they work. If your videos no longer have the same reach as before, try creating posts with links that highlight content your viewers will enjoy. Even if you regularly use the same types of Facebook posts and have good reach, trying new posts will keep your content fresh and engaging for your audience. Plus, you’ll find that there are Facebook post formats that work even better.
Although Facebook has never officially confirmed this, many social media marketers believe they are prioritizing posts in new formats in the News Feed, expanding their reach. Trying out reinvented post types like 360-degree videos or Facebook Stories can provide an added benefit if the algorithm favors new formats. Most social media managers are familiar with Facebook’s standard post formats, such as images, text, and videos, but there are an incredible number of post formats on Facebook today.
There are no wrong answers here. By tracking the average reach of posts in each format over time, you can learn which types are most relevant to your audience and most likely to end up in their news feeds.”
Focus on engagement first
While it’s a chicken-and-egg question, some changes to the Facebook algorithm have shown that engagement has a greater impact on reach than reach has on engagement. Facebook will show your posts to more people if it encourages users to interact with each other. In particular, content that encourages chatting in the comments field will significantly increase your organic reach.
So how can we motivate users to connect? Ultimately, this depends on who your target group is and what is important to them.
- Include questions at the end of your posts and ask people for their opinions.
- Post about popular topics that everyone wants to comment on.
- Reply promptly to any response to your messages.
- Send live video content and speak to your audience in real-time.
- Start an interactive survey or “Ask Me Anything” style thread.
Attract the right fans who are interested in your business
While a large audience increases your credibility, it’s important to choose quality over quantity. It doesn’t matter how many followers you have. If they aren’t interested in your business, they won’t engage with your content. Find an audience relevant to your activity. If you run a vegan restaurant, you are not allowed to serve meat eaters. If you’re writing a blog about mothers, don’t try to attract single women.
You can grow your relevant audience by interacting with your competitors’ fans. Go to the Insights page, click on ‘Overview’, and scroll down to the ‘Pages to monitor’ section. That’s where you’ll find your competition. Visit these sites and interact with users who are actively engaging with your competitors’ posts.
Add hashtags to posts
Hashtags make it easier for users to find your posts. Previously called ‘hash marks’, they act as folders that organize content based on the tag description. For example, when users search for “Instagram ad examples” on Facebook, the results show posts with hashtags that contain the same keywords (#instagramadexamples). Make sure the hashtags you use are specific and not generic (#marketing vs. #socialmediamarketing) and that they are intuitive: use Keywords people would type. Don’t complicate things.
Build your presence and authority
I know what you’re thinking. If organic reach decreases as your audience grows, what’s the point of driving more traffic? Well, having a large presence still has some benefits.
- You can add social media context to your ads, making them more cost-effective and effective.
- You’ll get better messaging and visibility on your pages, helping you refine your marketing efforts. This applies to both demographic and psychographic data.
- Your perceived influence will increase and your credibility score will increase.
Increasing your visibility doesn’t mean increasing the number of likes on your page. The number of likes on your page is not an indication of the performance of your content.