Even though COVID-19 probably contributed to the rise in TikTok’s popularity over the past few years, the social media platform is still likely to see an increase in its user base in the foreseeable future. It is abundantly clear that you ought to keep an eye on this channel based solely on the projected growth in its advertising revenue over the next three years. It is anticipated that TikTok will generate a staggering $14 billion in advertising revenue by 2026, as stated by its statistics.
We believe that the majority of TikTok’s 2023 trends will be positive, just like its expansion. Additionally, TikTok’s marketing potential must be recognized by brands, particularly those aiming at a younger audience.
Here are 12 of the major trends that are anticipated to dominate TikTok in 2023 to assist your marketing strategies.
- More companies will collaborate with TikTok micro influencers, stat.
Since TikTok has grown in such a short amount of time, many brands haven’t even heard of it. However, with TikTok’s official advertising network, this is changing. Consequently, brands marketing on TikTok, particularly those aimed at Generation Z or millennials, should see a significant increase this year.
- Some songs will get a lot of attention and be used to back a lot of TikTok videos.
On TikTok, this trend is probably relevant each year. Although a soundtrack is not necessary for a successful TikTok video, many of them do. Because TikTok has agreements with the majority of major music studios that allow for short clips from songs, music has become an important part of many TikTok videos.
However, predicting which songs will become viral on the platform presents a challenge. The fact that the track will frequently go viral on TikTok almost out of nowhere, years after it first gained popularity, only adds to the difficulty. This will continue in 2023, and numerous videos featuring these well-known songs will be made.
- Hashtags Will Stay Famous
From hashtag images to marked hashtags, hashtags will stay a basic component used to adjust TikTok recordings (particularly taking into account that TikTok will most likely spotlight more on its hunt capacities — more about that later).
- Marketers will pay a bit more attention to user-generated content.
On the majority of social network sites, user-generated content (UGC) is gaining value for numerous brands. However, constantly producing new content can be difficult for brands. It is easier for them to post if they can benefit from other people’s content.
Any kind of content that fans or customers create for a brand is considered user-generated content—in the case of TikTok, videos. UGC can be used by brands to make supporters and customers into brand advocates. The fact that TikTok users evaluate user-generated content more favourably than official content is one of a business’s most significant advantages. Particularly, Generation Z trusts content from real people much more than branded content.
- The best policy will be honesty.
In addition to the previous point, an increasing number of users will desire honest content. If they haven’t already, creators will need to get used to being vulnerable in front of the camera because of this. Even though TikTok’s content tends to be lighthearted and entertaining, it is still a place where creators can be themselves and share more difficult times.
- Duets and Stitch will be used more by brands to interact with fans.
Duets are one of TikTok’s most well-known features. Duets allow one person to make a video and encourage others to make videos to go along with it. It gives a way to TikTok devotees to collaborate with others’ or alternately brands’ recordings. As long as the original video’s creator permits it, you can perform a duet with any TikTok video from a brand, influencer, friend, or even yourself.
Duets can also be used as a challenge by brands. They are a clear example of user-generated content and have the potential to get a lot of attention from potential clients. Your video will be visible to the followers of anyone who creates a Duet containing it, so if you’re working with influencers, you could get a lot of people to watch it.
- Concentrate on additional behind-the-scenes videos.
In the year 2023, many businesses will use their employees as the brand’s public face. This kind of content not only has the potential to increase brand awareness but also serves as yet another illustration of how you can produce content that is more genuine.
For instance, why not record the process of making a product that interests you? Clients come to TikTok to be engaged and an intriguing history can be very engaging.
- Results will come from entertaining content that makes people smile.
Since content shared on the platform is curated based on what users find entertaining as a guideline, “actionable entertainment” will be one of the major trends in 2023, according to Tik Tok What’s Next 2023 Trend Report, which was released at the end of 2022. This means that marketers should make sure their messages are entertaining. In a nutshell, it should be fun and interesting.
- Community development will expand
The What’s Next 2023 Trend Report from TikTok says that TikTok communities are more specific than groups formed on other channels. TikTok users don’t just use it for mindless entertainment. They also want to start conversations and get answers, in contrast.
TikTok suggests that brands investigate specific niches and get to know these groups in the future. Brands should focus on building communities, highlighting key voices, and engaging in genuine conversations in addition to sharing creative content.
- There will be more success in some industries than in others.
Continuing to talk about communities, TikTok is not for everyone. Not only is it more popular with younger audiences, but certain industries also produce significantly better outcomes than others.
Maybe shockingly is the “book restoration” that TikTok enlivened throughout recent years, explicitly books in the youthful grown-up (YA) classification. Since reading is a pastime that can be enjoyed by people of all ages, any brand or creator can participate in the #BookTok trend and share their favourite books.
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