In the ever-evolving world of social media, TikTok has emerged as a powerhouse platform for short-form video content. With its vast user base and endless potential for creativity, it’s no wonder that creators are clamoring to get more views on their TikTok videos. To truly thrive in this dynamic landscape, you need more than just catchy dance moves or hilarious skits. This guide delves into the essential strategies that can gain your TikTok followers and views. From optimizing your profile and harnessing trending hashtags to mastering the art of storytelling and engaging with your audience, we’ll explore ten proven tactics to help you gain the visibility and recognition your TikTok content deserves. Whether you’re an aspiring influencer or just looking to share your passions, these tips will pave the way for TikTok success.
Add hashtags to your videos:
Trending Hashtags are the most powerful tool in your TikTok platform. This way, TikTok’s powerful algorithm recognizes what you post and who might be interested in seeing it. Hashtags are also important for helping users discover your content through search. If you are interested in creating a TikTok hashtag strategy, we recommend you watch our video: A niche with specific hashtags relevant to your audience and topic is a place to start. There is also evidence that popular topics are more likely to appear on the For You page. It is therefore worth taking a look at current trends and joining the discussion on related content (always related to your brand, of course).To find out which hashtags are trending, tap the Discover tab, then tap Trending at the top of the screen.
Say briefly and succinctly:
Although TikTok videos can now be up to three minutes long, videos under 30 seconds are more likely to make it to FYP. Someone is also more likely to see a Fast and Furious movie a second or third time.
Noodles the Dog stays strong with a 12-second video that landed on FYP. Short, sweet, and squid-themed: the ingredients for success.
Popular sound effects:
The hashtags aren’t the only thing on TikTok that has its trending cycle.TikTok sounds are also becoming increasingly popular. Keep your eyes (well, your ears—the eyes of your hearing aid, if you will!) open to quotes that you might be able to emulate. You can also discover popular sounds by tapping the Create (+) button in the app and then tapping Add Sound. Here you can see the currently most popular audio clips.
Find your specific target group:
There’s a TikTok subgenre for everyone, from the literary BookTok to the vibrant rug quilting community. Figure out who you want to connect with and follow popular accounts in these communities to see what hashtags, formats, and references they can use to inspire their related content.
Commenting and liking can also help you build relationships with specific audiences. We hope your insightful answers inspire another bookworm to check out the type of content you create on your website.
Watch the instruction video:
Educational content works well on TikTok, so get into know-it-all mode and share your wisdom with the world.
Educational videos are particularly popular, but answering a frequently asked question or highlighting something surprising about your industry, job or product can be a nice change from the endless dance marathon.
These vintage restock recycling videos get a significant number of views. Can three pants be combined into one? We’re glued to the screen waiting to find out!
Play some duets:
TikTok’s Duets feature is a great way to use an already popular video to create your views. Duets lets you share your screen with another user’s video to sing, create funny dialogues, or comment on your footage… and use curated content to get your opinions.
Collaborate with an Influencer or Special Guest:
Whether you’ve hired an influencer, or celebrity, or collaborated with another brand to share experiences, incorporating outside voices into your TikTok videos is an easy way to reach new audiences. Your special guest will help shine a light on the content you create and draw fans’ attention to your video, just like photographer MaryV did for Calvin Klein.
Promote your TikTok content on other social networks:
TikTok is probably part of your broader social media strategy and you are probably active on many other platforms. Attract this audience to your TikTok by sharing video teasers elsewhere. A small snippet here on Instagram Stories, a link there on Twitter and you have a true multi–channel social campaign wherever you are!
Let them watch:
While it’s true that users only need to watch a fraction of a second of your video to “watch” it, they must watch it to the end. The TikTok algorithm prioritizes videos with a high completion rate. I want to share high-quality content, e.g. B. Recommendations for the “For You” page.
So… how to grab the attention of the audience till the end? Play with their curiosity and offer added value. Engage them from the first seconds by promising what will happen if they stick (how-to videos and recipes are great for this!) or use exciting captions (like Bella Poarch’s “Wait” below). to achieve a great revealing effect.
Don’t forget to sign:
Your TikTok caption may only be 150 characters long, but it can be helpful. Your caption is an opportunity to tell viewers why they should watch your video (hopefully to the end – see above!) or to spark a discussion in the comments.
Ultimately, you want people to watch and interact with your video so the algorithm learns that it’s good. Your caption is a free and easy way to reiterate to your audience why they should talk or sit back and enjoy your video.
Meanwhile, the caption is an important place to place keywords in your topic if you have a TikTok SEO strategy. By placing your TikTok in search results, you will generate more views in the long term instead of just following trends.