Instagram is becoming increasingly competitive. There at the moment are over a billion customers now and engagement degrees are at the decline.
If you need to beat out your competition and rank higher for your Instagram fans’ feed and on the explore page, you want to do something exceptional that will help you stand out.
And the answer to that is video.
Videos get 21.2% more interactions than photograph posts and 18.6% extra interactions than carousel posts, but simplest 16.7% of Instagram posts are video posts.
So, if you’re seeking out approaches to boost your Instagram engagement with video, test out my entire manual to using video on Instagram.
Kind video codecs on Instagram
There are three ways in which you may post films on Instagram.
Feed posts:
Feed posts are ordinary Instagram posts that appear within the newsfeed and for your account page. You can publish video posts such as you submit an photo submit.
These motion pictures want to be less than a minute long and have a minimum width of 500 pixels.
This video from Barnes and Noble is an instance of ways they’re the use of video to sell a reduction on some of their books.
Promotional content like this may assist drive sales on Instagram, however in case you want greater engagement you will additionally need to put up unfastened and beneficial content material.
Instagram tale motion pictures:
Instagram story videos are similar to any story publish. They may be seen on the top of the feed or profile page and continue to be live for simplest 24 hours (except you highlight them).
They can only be 15 seconds lengthy however you could create a longer video and divide and publish it as a chain of tales.
Instagram recommends that you use taller films which can be 1080×1920 pixels. So, avoid the use of the equal films you use to your feed posts.
You also can percentage links to your Instagram stories if you have extra than 10,000 followers.
Here’s an example story from Serious Eats. As you may see, they created a simple cooking video in a portrait layout after which posted it in a chain of memories.
You can watch the video on Instagram, but if you want to read the recipe, you may click on at the ‘See More’ call to movement to view it on their blog.
Check it out: https://comprarseguidoresargentina.com/
This may be a first-rate manner to power visitors on your website.
IGTV Videos:
If you need to share films which might be up to an hour long, you can use Instagram’s different social network, IGTV. Encourage viewers to observe a longer video on IGTV through sharing a one-minute teaser of it on Instagram.
IGTV is a terrific place to get started if you’re looking to get greater traction in your motion pictures. Since it’s miles a rather new community, opposition is low and attain is high.
You also can proportion clickable hyperlinks on your IGTV video descriptions. So, if you have much less than 10,000 followers and still want to proportion hyperlinks, use IGTV extra regularly.
Here’s an instance of Nordstrom the use of links to drive visitors.
Nordstrom interviews Carolina Herrera’s innovative director and shares a hyperlink that takes you to a page on Nordstrom’s internet site that lists merchandise from Carolina Herrera.
Free beneficial content material:
Free beneficial or pleasing content material will force the maximum engagement on Instagram just like on some other social community.
People like to look at those motion pictures and proportion them with their fans.
So, reflect on consideration on your target market and what kind of content materials they like looking and brainstorm a few qualities Instagram submit ideas. Then file and put up them in your account.
Offering guidelines or thoughts is a simple way to proportion your content material. You can both create a video particularly for Instagram or you could percentage a brief preview on Instagram of any other video you have posted in your internet site or other community.
In this case video from Cupcake Jemma, she created a short video selling another video on her YouTube channel.
It’s beneficial to percentage shorter videos like this on Instagram as films which can be around 26 seconds lengthy get the most engagement. It can be hard to p.c. All of your content material into this time frame so use a teaser video to drive visitors to a full-length video.
You can create something easy like this with the aid of the usage of a device like Screencast-O-Matic’s Video Editor. It lets you take an extended video and cut it into smaller segments.
This tool also allows you to add overlay text, so that you can create a thumbnail still like the example above.
If you want to share longer movies, you should submit them on IGTV like Birchbox did right here. This video is extra than 3 mins long.
Product tutorials:
Create films wherein you reveal how your product works. These forms of videos can work for each bodily and digital product.
For bodily products, you may document DIY movies and for virtual products, you can proportion a screencast or a recording of you the usage of the product.
This instance video from PicMonkey suggests you a way to design photos with their software.
These kinds of films will not most effective teach your target market however may even promote your products at the same time. So, create more tutorials like this that assist promote your merchandise.
You can file the video via the usage of an awesome digicam or a display recording device (in case you are developing a video academic for your laptop) like the above referred to Screencast-O-Matic.
If you don’t have a budget for a digicam, you may definitely report it along with your smartphone and put money into a camera once you generate a few revenue.
Sales movies:
Sales movies are supposed to advertise the goods on your keep. They should consciousness completely on promoting your products on Instagram.
If you run an ecommerce store, tag your products on your films and make them shoppable so human beings can locate them effortlessly.
A suitable instance is this video from Natori this is promoting their bedding. The call to action informs you that their products are tagged inside the video.
