Exit Intent Popups are a great way to keep visitors on your website for longer. They’re also an effective lead generation tool for generating high opt-in rates and collecting data.
One of the most common reasons for people to leave a website is uncertainty. Your exit intent popup can help overcome this by reminding them of your benefits.
1. Conversion Rate
Exit Intent Popups are the popups that appear when a visitor’s cursor leaves the active area of your website. They convert at over four times the rate of immediate popups, which are usually triggered as soon as a visitor lands on your site.
When creating exit intent popups, it’s important to think about your audience and what they’re looking for on your site. For example, if you’re trying to get your visitors to sign up for your email newsletter, you may want to offer them an incentive like a free downloadable tool or a discount.
If you’re selling a product, consider offering an upgrade to the item they were browsing for in their cart. This can build trust and increase conversions by providing more value.
You can also use a countdown timer in an exit-intent popup to generate urgency. SwissWatchExpo, an online watch retailer, uses this strategy to increase their online sales.
2. Time on Site
Exit Intent Popups use exit intent technology to detect when a visitor is about to leave your website. They then display a popup that offers something of value to keep them from leaving the site, typically a discount coupon or free trial offer.
The best exit pop ups websites are designed with a clear message that will get visitors to take the desired action. You don’t want to bluff or fudge the process, but you do need to ensure that the visitor can quickly see what’s in store for them.
Another important factor is the color of your call to action buttons. Using a bright red button in an otherwise dark gray popup can make the decision much easier for your visitor to take.
Whether your goal is to encourage social media followers, increase conversions or simply boost engagement, you can always improve the results of your exit intent popups by changing a few key things. Let’s take a look at some high-performing examples of how to do this!
3. Abandoned Carts
Abandoned carts are one of the most common conversion challenges online stores face. They happen when visitors add items to their cart but fail to complete the checkout process.
The best way to overcome the problem is to use a cart abandonment popup to redirect your visitor back to the checkout page before they leave your site. This can help you increase conversions and improve your sales.
A free shipping offer is another popular incentive for customers to finish their purchases. According to a UPS survey, high shipping costs are the top reason that online shoppers abandon their carts.
To ensure that your offer is effective, make sure to personalize it for each customer based on the items in their cart and offer something that they can’t refuse. This can be a discount code, free shipping, or a promotional item.
4. Engagement
Exit Intent Popups can encourage engagement with your brand, whether it’s signing up for a newsletter, joining your email list or receiving promotional offers. The best way to achieve this is by collecting valuable information from your visitors via a popup form and using creative language that engages them.
An exit intent popup can also be used to encourage social media engagement, such as asking users to like or follow you on Twitter and Instagram. These platforms are a great way to connect with your target audience and show them that you value their opinion.
The key to success with these platforms is being able to listen to what people are saying and responding quickly. In order to do this, you need a strong understanding of your audience and their needs.
For example, Klient Boost uses a “pile of poo” emoji in their exit intent pop ups websites to make their visitors smile and evoke positive feelings. This can help them take up the parting offer, even if it’s not something they were initially looking for.
